Ad Age included Toyota's Haters Anthem in its creative campaigns roundup, spotlighting a Burrell campaign built to reach drivers who remain skeptical about electric vehicles.
The work uses puppet characters and a knowingly playful tone to meet doubt head-on, turning resistance into a memorable creative device for Toyota.
For Burrell, the campaign shows how humor, character, and cultural listening can make a technical product conversation feel more human.
In Ad Age, Tara DeVeaux argues that brands can build deeper loyalty by borrowing from entertainment's approach to story, audience, timing, and cultural participation.
The piece frames entertainment thinking as more than attention grabbing. It is a way to create ideas people want to spend time with, return to, and share.
DeVeaux connects that mindset to long-term brand love, encouraging marketers to think beyond campaigns and build worlds, behaviors, and relationships that can grow over time.
Campaign US named Tara DeVeaux, CEO of BCG Worldwide and Burrell Communications Group, to its 2026 Inspiring Women list.
The annual program recognizes women across advertising, marketing, media, and technology who have risen to the top of their fields and helped open the path for others.
DeVeaux was recognized in the Leading the Charge: Creative category, underscoring her leadership across brand, entertainment, and culturally fluent marketing.
SHOOTonline invited agency creatives to weigh in on the Super Bowl LX advertising slate, including Burrell Chief Creative Officer Khari Streeter.
The roundup looks beyond media spend to ask which brands earned attention through story, craft, relevance, and a clear reason to show up on the game's biggest stage.
Streeter's inclusion places Burrell in a wider industry conversation about what makes high-profile advertising memorable and culturally useful.
In Ad Age, God-is Rivera challenges brands to rethink silence as a default response when the communities they serve are under pressure.
Rivera points to the disconnect between brands pursuing Hispanic and Latinx consumers as growth audiences and the reluctance to acknowledge the social and political conditions shaping those consumers' lives.
The piece argues that sustainable growth requires cultural readiness, not just crisis communications. Brands need values, relationships, and decision-making systems that are already in place before difficult moments arrive.
In shots, Tuwisha Rogers reads Zohran Mamdani's historic New York mayoral win as a signal of a changing cultural landscape.
The article argues that younger, multicultural audiences are making decisions through representation, shared values, and authenticity rather than simple demographic categories.
For brands, Rogers' takeaway is direct: culture is not a side conversation. It is the marketplace, and the brands that understand nuance, intersectionality, and community-level meaning will be best positioned to grow.
Burrell Communications Group welcomed God-Is Rivera to its leadership team as Chief Strategy Officer, with CEO Tara DeVeaux tapping the acclaimed strategist to lead the agency's strategy department and staff.
Rivera brings a deep record across culture, technology, entertainment and inclusive marketing. Her work has included senior roles at X, formerly Twitter, VMLY&R, iCrossing, T3, The Walt Disney Company and ESSENCE Ventures.
At Burrell, Rivera's charge is to sharpen an audience-focused strategic center of excellence and help the agency respond to fast-moving shifts in people, culture and media.
The announcement positions Rivera's cultural fluency and digital experience as a strategic advantage for Burrell as the agency continues building on more than five decades of work connecting brands with diverse audiences.
In a Black Enterprise feature, Tara DeVeaux outlined how Burrell is preparing for its next stage of growth during her first year as CEO.
The agency announced a restructuring of its executive leadership team, with senior leaders elevated across project management, account management, strategy, media, finance, brand development, creative and operations.
DeVeaux described the shift as a way to create centers of brilliance across core disciplines while giving the agency a clearer structure for innovation, collaboration and future growth.
She also framed Burrell's opportunity around the creative power of Black culture, with a focus on proprietary research, sharper strategy, disruptive creative work and partnerships across media and technology.
Burrell created McDonald's Black & Positively Golden Change of Fashion program to spotlight Black excellence and push the fashion industry beyond its persistent underrepresentation of Black designers.
The national campaign paired five fast-rising African American designers with five Black fashion insiders who served as career mentors, helping the designers scale their businesses and navigate the industry.
CEO Tara DeVeaux noted that McDonald's quickly understood the influence Black designers, models, stylists and tastemakers have on fashion's global business.
The program became a signature idea for Burrell, using the Black & Positively Golden platform to celebrate cultural impact while creating tangible support for emerging creative entrepreneurs.
Burrell hosted a fireside chat between CEO Tara DeVeaux and Jason Chambers, author and University of Illinois professor, centered on his book Advertising Revolutionary: The Life and Work of Tom Burrell.
The conversation explored Tom Burrell's founding legacy, his influence on advertising and the cultural history behind the agency's work.
The event brought together clients, partners, staff and local media for a closer look at Burrell's origin story and the enduring impact of its founder.